Prices are much higher in Bucharest compared to other areas of the country when it comes to products sold by modern retailers.
A new study shows extremely large discrepancies between Bucharest and cities in other parts of the country. An analysis of the first two months of the year shows that large retail chains are growing more in small towns and in rural areas. In the Capital, selling less and going with higher margins
In terms of prices, those in Bucharest are on average 21% higher than in the rest of the country.
In the first two months of this year, modern retailers sold 6.3% more than in the same period last year, according to a study by monitoring company RetailZoom. However, the start of sales in 2021 is a slower one compared to 2020 vs 2019 when, in the same period, the analysts were talking about increases of 17.2%.
In addition, the big players have started to take a step back in the Capital, where they have increased sales in sales lower than in the smaller cities.
The most dynamic product groups were:
Store openings have a smaller contribution to growth in 2021 than in previous years, caused by lower average store sales.
Another peculiarity of the analyzed period refers to the fact that Bucharest has become much more expensive than the rest of the country if we look at the basic food and non-food products, and the sales decrease. The price for such products is on average 21% higher in Bucharest than in the rest of the country. In contrast, in rural areas the prices are similar to those in urban areas.
Price increases in January-February were generally 5.3%, below the average increase recorded in 2020 vs 2019 of 6.7%. Food became more expensive on average by 5.7%, personal care products by 0.7%, and household products by 4.3%.
“The rural area enjoys a stronger momentum than the urban area, an advance reflected in the dynamics of all the main sectors: food, household products and personal care”, say the company’s analysts.