The platform that threatens Netflix’s position: how Disney is coming from behind

The pandemic has been an excellent growth context for streaming platforms like Netflix. It’s just that other names are coming in from behind – like Disney.

The pandemic has kept people more at home, and platforms such as Netflix and Disney have been among the alternatives for spending time. The second service is not yet available in Romania, but it is already enjoying real success internationally. And it’s only 16 months since its launch.

The company announced that it has exceeded the threshold of 100 million users, an unexpected success in such a short time. Initial predictions indicated that this threshold would be reached much further, but, as I said, the pandemic was a favorable context and Disney took advantage of that.

The success of the Disney platform was visible from the beginning of the year, when the company already announced that it had jumped 90 million users. In the meantime, it has skyrocketed and gathered no less than 6 million new subscribers from January to the present. It has thus exceeded the threshold of 100 million subscribers.

“It is a huge success, which inspires us to be more ambitious and to invest even more in quality content,” said company representatives.

As I said, expectations were much lower at first. Disney was aiming to reach 90 million subscribers within four years of launch. She did just that in a year or so. It took Netflix a decade to reach that number of subscribers. It is clear that the context is also favorable now for players like Disney.

The recent increase is due to the release of the animation “Soul” (Pixar) and the second season of the series “The Mandalorian”, both with record audience figures, according to Nielsen . Disney continues to invest in original content. In December, the company announced 105 movies and series under the Star Wars, Disney Animation and Pixar brands, 80% of which would be released on its streaming services.

The company launched Disney in November 2019, in the USA, Canada, the Netherlands, Australia and New Zealand, and the following year expanded to Europe, India and other territories. By September 2024, the number of subscribers is expected to reach 230 – 260 million. So far, the service has not reached many European countries.

It is not launched in Romania yet, but it could come this year.

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