Xiaomi, a new victory in Europe: how well it is doing in the absence of Huawei

At a time when Huawei tends to be increasingly irrelevant in the European market, Xiaomi is not only catching up, but is starting to make the law in the territory, especially in the area of 5G smartphones.

Strategy Analytics has published the latest edition of the ranking for the smartphone market in Europe. Compared to previous years, the changes are significant, but the main players seem to be about the same, Apple, Samsung, Xiaomi and, to a very small extent, Huawei. The Chinese at Xiaomi have been on an upward trend for so long that they are unlikely to maintain market dominance in 2022. , are tiny to non-existent.

“Xiaomi is the leading provider of Android 5G smartphones globally in the 3rd quarter and is the global leader in 5G smartphone providers in Central and Eastern Europe,” said the associate director of Strategy Analytics, Ville-Petteri Ukonaho, in a statement.

Until recently, in the area of 5G terminals, Xiaomi competed with Apple and Samsung. Now, it has overtaken the two detached giants to reach the top position in the region. Xiaomi is taking advantage of Huawei’s absence, as well as its own 5G smartphone portfolio High-quality affordable devices such as the Redmi Note 9T 5G and Mi 11 5Gâ & # x20AC; & # x2122; said senior analyst Yiwen Wu.

As impressive as Xiaomi’s victory is placing Apple in second place in the rankings. This growth is all the more impressive as the Cupertino giant has only offered 5G terminals since the end of last year, for the first time. As a reference, the iPhone 12 smartphone family was the first.

Samsung ranked third, with a share of 11.5% of 5G smartphones delivered in the region, with an absolutely fabulous decrease of 34.3% compared to the same quarter last year. The top five is completed by Realm and OnePlus, with a market share of 7.2 percent and 2.5%, respectively.

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